NOV 30, 2021
There are over 20 million real estate agents in the US alone and they're all competing for leads. With so much competition, real estate agents need to find new ways to stand out and attract their ideal prospects.
Future of Real Estate Marketing
The increasing popularity of social media and the growing relevance of the mobile phone has given rise to several new marketing channels like TikTok for real estate agents looking to promote and grow their business.
TikTok is a social media tool that lets users share videos with friends via the app. The videos are limited to 15 seconds and can be posted with or without sound. The platform has grown exponentially over the past couple of years, making it one of the most popular apps in the world across multiple operators and platforms.
It is estimated that TikTok has over 500 million monthly active users worldwide, which is more than double Instagram’s last reported number of 300 million monthly active users.
As a real estate agent, here are some really good reasons why you should consider using TikTok Marketing for your business:
Tiktok features content for people who are looking to sell their house, looking to buy a house or are interested in flipping houses.
There are many benefits that are associated with using Tiktok to sell your home. First of all, it has the potential to generate more interest in your property by reaching an audience that wouldn’t have seen your listing otherwise. Secondly, it can be very helpful if you’re not in the area where your property is located because you can still use Tiktok to showcase what the property has to offer. Finally, being able to use video on Tiktok gives you yet another way of showcasing what your property looks like and sells itself much better than just photos alone.
The market for homes is one of the most competitive industries in the world. However, there are ways that you can successfully market your real estate business on social media platforms like TikTok using some simple tips and tricks.
With these tips, you can dominate TikTok and boost your home tours to get more leads and conversions.
The first thing that you need to do is set up your account on TikTok and make sure that your profile is complete - this includes adding a photo, adding your location (city and state), and including any relevant hashtags for the type of property you’re selling.
The key is to start capturing attention within the first few seconds of posting a video, which is why it’s important to make sure you have a catchy name and description. Remember, TikTok is all about the short video!
Focus on what makes your business stand out from competitors, or what can make someone feel happy or joyful. Use this as your inspiration for making your videos unique and memorable.
Real estate agents need to focus on telling their stories and building a rapport with potential buyers. They should not focus on what they can offer but be focused on what they want in return. To make the sale, we need to speak the buyer’s language and tell them our story.
The real estate agents should never fall for this old-fashioned story of “I’ll make their dream come true!” It does not work anymore because everyone else who is selling has the same idea. Sellers need to be different and capture that unique value that no one else has thought of before.
Telling your story is key to success. It is the process of putting together the most compelling narrative you can about yourself and your business to make it interesting and engaging for your audience.
As a real estate agent, TikTok marketing is the best way to engage with potential buyers. If you would like our free course on how to utilise TikTok for your marketing, then sign up FOR FREE here: https://www.successformula.club/gettiktokrealestate
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