AI implementation for established businesses · Growth systems · Automation

Put practical AI to work across your commercial growth system.

Success Formula Club is an AI implementation service for established businesses. We fix the gaps between your website, enquiries, CRM, follow-up, delivery and reporting—then design, build and embed AI-supported workflows where they create measurable commercial value.

Build my free Growth System Blueprint See how the SFC Method works

Free 15-minute browser-based diagnostic. Identify what to fix first, assess AI safety and calculate an indicative 10/80/10 value case. Your diagnostic answers stay in this browser.

01Positioning
02Enquiry
03CRM
04Follow-up
05Delivery
06Insight

Enabling layer / 01 Automation

Enabling layer / 02 AI support

A white email passes from a civic podium through a mint-lit delivery machine towards a verified outcome.

Weekly Musing / 24 July 2026

Andy Burnham reads my emails.

He nicked my manifesto.

Coincidence? Almost certainly. But announcements are the easy bit. Delivery, measurement and honesty are where the real work begins.

Read the musing Browse all Musings

S01 — Recognise the Constraint

The problems we fix are usually hiding between the tools.

We connect the parts of the commercial system where opportunities, time and knowledge are being lost—then implement the smallest practical change capable of improving the result.

01 / Enquiries

Capture and follow up every worthwhile opportunity.

Create one dependable route from website or inbox to clear ownership, prompt response and the right next action.

02 / Visibility

Make the commercial picture visible.

Give leaders and teams one reliable view of contacts, pipeline, responsibilities, next actions and performance.

03 / Capacity

Return skilled time to the team.

Reduce repetitive administration and make important knowledge easier to find, use and improve.

04 / Practical AI

Turn AI experiments into working systems.

Connect useful AI to a real workflow, trusted information, accountable ownership and human review.

Start with the highest-value constraint—not a catalogue of services.

Find My First Bottleneck

S02 — How SFC Works

Diagnose. Design. Build. Embed.

We begin with one commercially important constraint, understand the workflow around it and implement a system the team can operate without unnecessary dependency.

Systems Before Software: the three-step SFC diagnostic path and its customer journey, operations, knowledge, AI readiness and governance inspection layers.

01
Diagnose

Find where revenue, time or knowledge is being lost and agree what improvement should look like.
02
Design

Map the workflow, ownership, decisions, information and technology required.
03
Build

Create or repair the smallest practical system capable of producing the result.
04
Embed

Test it, document it, train the team and improve it using real evidence.

S04 — Ways to Work

Three ways to work.

Choose a focused implementation, ongoing systems ownership or practical AI capability-building.

Module / 01

Sprint

Fix one clearly defined commercial bottleneck.

One agreed target outcome
Focused design and implementation
Testing, documentation and handover

Module / 02

Managed System

Ongoing ownership and improvement of commercial infrastructure.

CRM, pipeline and automation management
Reporting and evidence-led improvement
Continuous optimisation and AI integration

Module / 03

AI Enablement

Build safe, useful AI capability inside the team.

Use-case identification and prioritisation
Workflow, prompt and governance design
Human review, training and adoption

Build My Growth System Blueprint Discuss a Specific Bottleneck

S05 — The 10/80/10 Framework

Use AI for the work it does well. Keep people responsible for the decisions that matter.

The 10/80/10 framework helps teams decide where human judgement is essential, where AI can increase throughput and where accountable review must take place before work is used or sent.

It is an operating principle for AI workflow design—not a promise that exactly 80% of every process can or should be automated.

Build My Growth System Blueprint

Human Direction

Set the objective, supply context, define standards and approve the approach.

AI-Supported Work

Support repeatable tasks such as research, qualification, drafting, processing, formatting, summarising and follow-up.

Human Review

Check accuracy, apply judgement, protect standards and confirm the output is fit to use.

AI increases capacity. People retain direction, judgement and accountability.

S06B What they say

From the people we’ve worked with.

Joanne Banham

Joanne Banham Dance Company

Darren Smith

Giant Journeys

Colm Clarke

Static Hydro Energy

S07 — Authority Built in the Field

Systems work starts with people.

SFC combines commercial judgement, human systems experience and practical AI implementation—useful when the real constraint crosses people, process and technology.

03TEDx talks

03Published books

BBCContributor

20+Years in business

Damian Mark Smyth delivering talks on three TEDx stages

Founder / Damian Mark Smyth

Commercial judgement before technical prescription.

Damian is a three-time TEDx speaker, published author and long-time business adviser. Success Formula Club applies that experience to diagnose the right problem, implement the smallest effective system and leave the team able to run it.

Logos indicate organisations, programmes or media platforms connected with Damian's wider professional experience. The nature of each relationship varies.

SFC Diagnostic / Interactive Report

Growth System Blueprint

Version 01

S08 — Free Resource

Find the first bottleneck worth fixing.

The free Growth System Blueprint turns scattered symptoms into a clear first priority and an indicative 10/80/10 action plan.

Run eight practical AI safety checks
Score eight parts of your growth system
Identify the first three priorities to fix
Calculate your indicative 10/80/10 automation split and annual value

Build My Free Blueprint

About 15 minutes. Your diagnostic answers stay in this browser.