NOV 26, 2021
An essential read before Black Friday and Cyber Monday!
Yes, it’s Black Friday. Yes you will be inundated by offers-a-plenty today. And yes, of course there’s a superb ‘deal’ in this email (it would be rude not to, especially when you understand why you love them).
But first. What is a deal and why do we seek them out in the first place?
The psychology actually sits firmly in the basic ‘Pleasure versus Pain Principle’ within our grey matter.
We move away from pain, and towards pleasure [unless you’re into that stuff - in which case it might be the opposite way round - but we’re talking about the majority here].
Our brains react to potential pleasure (bargain), warn us of pain (cost) and then gets into a rational debate with itself (which is more preferable, and do I want it now or later?). That’s the nucleus ambens, the insula and the medial prefrontal cortex all having a raging bargain debate in your head, by the way.
The key determinant here is, the more affordable your brain thinks it is, or the more loss it might get by missing out, the more convincing the argument is to go ahead and make the purchase.
Which is why BOGOF (buy one get one free) offers work so well, because our brain is basically telling us we’re getting one for free, which we are… but of course, we aren’t. See, brain is already confused. So greed takes over and we just buy anyway.
Now, I’ll give you a heads up.
Making sure your medial prefrontal is fully nourished makes it more effective at reasoning, so I’m sending this after breakfast to give your chances of reasoning a better chance.
As most of you know, we set up The Success Formula Club alongside the Entrepreneurs Circle Local meetings to grow a business using the EC’s knowledge and training and see where it went.
Well, we are growing. And we have a FOMO (fear of missing out) offer for you right now.
YOU GET:
OK, so let’s work this out.
Say that you stayed with us for 3 years as your hyper-targeted digital marketing agency, helping you grow your business whilst you focus on what you do best (which is create content and service clients), you’d save a whopping $21,600…!
See what I did there?
So yes, your brain might well be having a raging debate right now - so here’s the manual so you know what you’re getting and can make a rational, reasoned decision: https://www.successformula.club/themanual
And here’s the getting started page: https://www.successformula.club/getstarted
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ABOUT US
The Success Formula Club is a Boutique Digital Marketing and Media Creation Agency dedicated to getting therapists, coaches and consultants RESULTS! We use super cool tools such as Kartra, Asana, Slack, Hexospark and Octopus to name but a few. However, our clients get simplicity and transparency and none of the headache of using any of the 'tech', because we do it all for them!
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