THE PLAYBOOK
Learn how the Success Formula works and how we can help you get those ideal clients on your list.
Here's how we do it and how we'll make it happen.
What is the Success Formula Club Model and why does it work?
The Success Formula Club is a boutique Digital Marketing Agency, along with weekly coaching support, focussing on one thing: to get you a rhythmic acquisition of ideal clients coming into your business on a regular basis. You see, the biggest problem we see time and time again with business owners is: “How do I get more clients, and how do I get them consistently?”.
There are plenty of systems available out there that promise to get you more customers, but there is a big issue with the majority of these processes. Wastage. Lots and lots of wastage (especially Ads!). And here’s the thing. You don’t need a flood of customers coming through your doors whilst spending thousands on ads every month. In fact, just a few ‘ideal’ customers would be a good start - and a rhythmic acquisition of these ideal clients would actually be a better, more sensible and a less wasteful option.
When you take into account the lifetime value of your ideal prospects - how much they could be worth to you for weeks, months and even years to come - as well as the opportunity for these lovely people to refer more ideal clients your way, you might see why it is so important to focus on getting these ‘high quality, high value’ clients into your business.
This is where we come in. At Success Formula Club, we use a ‘Hyper-Targeted Client Acquisition System’ to identify your ideal target and… well, go get ‘em! Yup, we use a tried and tested method of linking to your ideal clients using a common-shared interest. And finding this common thread is where the magic happens.
We will ask you for all of your own likes and dislikes, hobbies and interests, right down to the teams that you follow and the books you read, and then get you to fill in an ‘avatar’ questionnaire to get an idea of your ideal client’s likes and dislikes.
Then you simply give us ten names of people who you think would make an ideal client for your business, and we will use our research tools to discover which of these ten names share common likes and interests with you.
We then build you a hyper-targeted funnel (in Kartra) that will go directly to this person using this common thread… But first… we make sure that you become visible to this person using useful, interactive and specific content on social platforms, so that not only do they get to know, like and trust you as someone who is similar to them, but also confirm their own ‘suspicions’ that you are someone to keep on their radar.
When you do finally reach out to them, they will feel like they already know you, and may even share something in common with you. Plus, we add in a little sparkle and spice to make your business look really lovely before you are set to make the initial connection.
It’s kind of like business dating done right, because once you make initial ‘eye-contact’ (we also identify when, where and how your prospect interacts and where you can ‘wink’ at them) and they see that you are the real deal, with an interest in common… We hand the reins over to you to make your own magic happen using your bespoke funnel.
Now, crucially, you get to keep these targeted funnels (you can create loads of them, but more on these later), so you can use them time and time again to get more of what matters… ideal clients coming into your business on a rhythmic basis, so you can grow steadily without the hassle of finding new clients and having peaks and troughs in your cash flow.
Don’t worry if this sounds complicated, we make it simple for you by outlining all of the steps in the following videos so you know exactly what is happening and when and with whom, and can keep a track of the process yourself to make sure it is working for you throughout.
Because we don’t want you wasting more time, effort and most importantly, money on something that is not working.
Our motto is simple: You Grow - We Grow!
Here's how we do it and how we'll make it happen.
What is the Success Formula Club Model and why does it work?
The Success Formula Club is a boutique Digital Marketing Agency, along with weekly coaching support, focussing on one thing: to get you a rhythmic acquisition of ideal clients coming into your business on a regular basis. You see, the biggest problem we see time and time again with business owners is: “How do I get more clients, and how do I get them consistently?”.
There are plenty of systems available out there that promise to get you more customers, but there is a big issue with the majority of these processes. Wastage. Lots and lots of wastage (especially Ads!). And here’s the thing. You don’t need a flood of customers coming through your doors whilst spending thousands on ads every month. In fact, just a few ‘ideal’ customers would be a good start - and a rhythmic acquisition of these ideal clients would actually be a better, more sensible and a less wasteful option.
When you take into account the lifetime value of your ideal prospects - how much they could be worth to you for weeks, months and even years to come - as well as the opportunity for these lovely people to refer more ideal clients your way, you might see why it is so important to focus on getting these ‘high quality, high value’ clients into your business.
This is where we come in. At Success Formula Club, we use a ‘Hyper-Targeted Client Acquisition System’ to identify your ideal target and… well, go get ‘em! Yup, we use a tried and tested method of linking to your ideal clients using a common-shared interest. And finding this common thread is where the magic happens.
We will ask you for all of your own likes and dislikes, hobbies and interests, right down to the teams that you follow and the books you read, and then get you to fill in an ‘avatar’ questionnaire to get an idea of your ideal client’s likes and dislikes.
Then you simply give us ten names of people who you think would make an ideal client for your business, and we will use our research tools to discover which of these ten names share common likes and interests with you.
We then build you a hyper-targeted funnel (in Kartra) that will go directly to this person using this common thread… But first… we make sure that you become visible to this person using useful, interactive and specific content on social platforms, so that not only do they get to know, like and trust you as someone who is similar to them, but also confirm their own ‘suspicions’ that you are someone to keep on their radar.
When you do finally reach out to them, they will feel like they already know you, and may even share something in common with you. Plus, we add in a little sparkle and spice to make your business look really lovely before you are set to make the initial connection.
It’s kind of like business dating done right, because once you make initial ‘eye-contact’ (we also identify when, where and how your prospect interacts and where you can ‘wink’ at them) and they see that you are the real deal, with an interest in common… We hand the reins over to you to make your own magic happen using your bespoke funnel.
Now, crucially, you get to keep these targeted funnels (you can create loads of them, but more on these later), so you can use them time and time again to get more of what matters… ideal clients coming into your business on a rhythmic basis, so you can grow steadily without the hassle of finding new clients and having peaks and troughs in your cash flow.
Don’t worry if this sounds complicated, we make it simple for you by outlining all of the steps in the following videos so you know exactly what is happening and when and with whom, and can keep a track of the process yourself to make sure it is working for you throughout.
Because we don’t want you wasting more time, effort and most importantly, money on something that is not working.
Our motto is simple: You Grow - We Grow!
ABOUT US
The Success Formula Club is a Boutique Digital Marketing and Media Creation Agency dedicated to getting RESULTS! We use super cool tools such as Go High Level, Asana, Slack, Hexospark and Vista Social to name but a few. However, our clients get simplicity and transparency and none of the headache of using any of the 'tech', because we do it all for them!
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