SEPTEMBER 30, 2022
...Not Costner
I Blame Kevin Bacon...
Four pivotal days occurred this week. And I’m blaming Kevin Bacon for all of them.
Firstly, Dr. Susie flew in from the good ol’ US of A, and we attended the Entrepreneurs Circle Getting and Keeping Customers Convention at the ICC in Birmingham.
Wow. Just wow.
I’d love to be able to tell you that you’d be mad to miss it next year, but I think they may have already sold out - so that, in itself, should tell you everything you need to know about how blo*dy amazing it was.
Dr. Susie is a little bit enamored with Matt The Butler, Nige, Cameron, and the rest of the gang… (as am I, secretly).
The most important part, however, happened after this event, as Dr. Susie and I took two days to completely immerse ourselves in planning the next two years. To say we have clarity that makes crystal look opaque by comparison is an understatement.
We also got some promotional material photographed, some videos shot and found a new marketing trump card, named Winnie, the Fox Red Labrador (who managed to make it into nearly every shot!).
As you may know, Kevin Bacon is the star of some really good movies, including Footloose, JFK, A Few Good Men (YOU CAN’T HANDLE THE TRUTH!), and Apollo 13.
One of the ‘moments,’ of which there were thousands, from the EC Convention was a scene in Apollo 13 when Tom Hanks says to his wife… “From now on, we live in a world where man has walked on the Moon. It's not a miracle; we just decided to go.”
And it’s no miracle that Dr. Susie and I are creating the world’s leading knowledge center for therapists because we want to bring well-being and mental health to everyone, everywhere. We want the knowledge of talented therapists in the hands of those who need it most.
Our own Apollo 13 mission is enormous, but we blo*dy well decided to go.
So we’ll be back next year on that very stage at the ICC, to claim an award or two for doing the things we need to do to make it all happen. Maybe even sharing our journey of how we did it, to help others believe they can do the same.
Because as Kevin Bacon said so eloquently in the animated movie: Balto: “I'm beginning to see there isn't anything you can't do….”
Yup, amen to that, Kev!
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