Welcome To
The Only Marketing Department That Gets Smarter While You Sleep!
Outsource your Marketing Director. Actually, get a whole department at a fraction of the cost...
10× the performance of a single hire: Fractional Marketing Director - who is also an experienced Business Coach - plus an embedded expert marketing team using AdvantageAI™ technology, ready to win you more of your ideal clients.
Why CEOs choose Success Formula Club
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Save a six‑figure salary. UK marketing directors command £82k–£120k per year before bonuses and benefits – we deliver even more firepower for just £1,997 p/m.
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Plug‑and‑play team. Business coach, designers, PPC specialists, content writers, automations & data analysts ready on day one – no recruitment delays or extra overhead.
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AdvantageAI™ technology. Our proprietary AI stack constantly tests, learns and optimises every campaign 24/7, squeezing more ROI from every pound.
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90‑Day Growth Roadmap, guaranteed. We agree measurable KPIs; if we don’t hit them, we work for free until we do.
How It Works
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Diagnose – 90‑minute growth audit with Damian, your 'Fractional Marketing Director' (and coach).
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Design – Crystal‑clear 90‑day roadmap, budgets & KPIs.
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Deploy – Our team executes weekly sprints, tracked transparently in Asana & Slack.
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Drive – AdvantageAI™ analyses data in real time and refines the plan to scale wins.
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Delight – Bank 60-80% savings versus an in-house team while compounding ROI every sprint.
Our 4-Part Butterfly Garden/Unicorn Question Digital Alchemy
“Don’t chase butterflies. Build your garden. The butterflies will come…”
There is a powerful 4-part strategy that we use with our clients and can transform your own online presence into business gold. At the heart of this methodology lies our "Unicorn Question" – the single qualifying question that separates serious buyers from tyre-kickers before they ever reach your door. So Unicorns and Butterflies, eh? Let's dive in...
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KNOWLEDGE CONTENT
We create a robust knowledge hub on your website, answering your prospects' burning questions without hard-selling. But here's where we differ from everyone else – embedded within this valuable content is our Unicorn Question methodology. This isn't just any question. It's the one qualifying question that reveals whether someone is genuinely ready to invest in a solution or just browsing. When prospects engage with this question through your content, they self-select as serious buyers, making every conversation that follows infinitely more valuable. This builds trust, improves SEO, keeps visitors engaged, lowers your bounce rate, improves your quality score, and most importantly – filters your audience so you only speak to people ready to buy.
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AMPLIFICATION
We leverage social media to promote this valuable content, driving sticky traffic to your site and boosting brand awareness. But we're not just sharing any content – we're amplifying the pieces that contain your Unicorn Question, ensuring that everyone entering your butterfly garden has already been pre-qualified. No more pushy sales posts, no more wasted conversations with tyre-kickers – just genuine engagement with prospects who've already raised their hand as serious buyers.
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CONVERSION
Targeted ads on Google and Bing go straight to ready-to-buy audiences, promoting both the knowledge hubs and products. The increased engagement from steps 1 and 2 lowers ad costs and improves performance. Here's the magic: because your content pre-qualifies visitors through the Unicorn Question, your conversion rates skyrocket. You're no longer paying to attract browsers – you're investing in ads that bring you engaged, committed buyers.
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ALCHEMY
This is where the real magic happens. Your quality score increases with the 3 steps above, and by infusing AI into this mix alongside our Unicorn Question methodology, we achieve spectacular results:
- 60% reduction in Cost Per Click
- 500% increase in Click-Through Rates
- Dramatically higher conversion rates because every visitor is pre-qualified
- Shorter sales cycles because tyre-kickers never make it to your calendar
The result? A harmonious digital ecosystem that attracts, engages, and converts prospects more effectively and efficiently than traditional methods – while ensuring you only invest time in conversations that matter.
The Unicorn Question Advantage
Traditional marketing casts a wide net and hopes for the best. Our Butterfly Garden approach with the Unicorn Question methodology is different. We create an environment so compelling that serious buyers are naturally drawn in, while simultaneously creating a natural barrier that tyre-kickers simply won't cross.
The outcome? Your sales conversations become consultations with pre-qualified, serious buyers who are already convinced they need what you offer. They're just choosing between you and your competitors – and with our methodology, that choice becomes obvious.
Ready to discover what your Unicorn Question could be? Let's build your butterfly garden together. Click on the Book A Call link to get a 20-minute highly valuable breakdown of your potential and how we can create your eco-system to attract committed buyers. Or simply click on the link below to get started straight away. We work on a monthly retainer, so you can cancel anytime.
We Use A.I.
Marketing Machines
Introducing AdvantageAI, our cutting-edge AI-powered marketing tool that revolutionises how businesses approach digital marketing. AdvantageAI is designed to provide tools with better-than-agency standards at a fraction of the cost. It empowers businesses to:
- AI-Powered Ad Optimisation: AdvantageAI automates the process of optimising your ad campaigns in real-time, ensuring peak performance. This means higher ROI, less manual intervention, and more time for you to focus on scaling your business.
- Targeted Lead Generation: Our advanced AI algorithms zero in on the most relevant audiences, ensuring that your ads reach potential clients who are ready to convert, minimising wasted ad spend and maximising your budget.
- Personalised Digital Alchemy Strategy: Our proprietary Digital Alchemy Strategy (see below) combines data-driven insights with creative expertise, delivering customised marketing solutions designed to increase your visibility, engagement, and client acquisition.
What Our Clients Say
Don't just take our word for it...
Your Marketing Challenges, Solved with AI and Digital Alchemy
- You want to grow your business and improve your marketing WITHOUT TECH HEAD-ACHES...
- You may have fancied having MEMBERSHIP SITES or creating PASSIVE INCOME products...
- You'd like to own MARKETING FUNNELS that bring you IDEAL, HIGHER PAYING CLIENTS into your business on a regular basis...
- How about creating a SOCIAL MEDIA PRESENCE that grows your brand and positions you as an INDUSTRY EXPERT...?
- You may have even thought about creating a PODCAST but have no idea where to start.
- You may have been tempted to create VIDEOS but feel like the technology doesn't stay still long enough for you to catch up...
- Or what about building a large, engaged EMAIL LIST that buys from you regularly...?
- Have you thought about writing a BOOK or doing a TEDx talk to promote your expertise?
Meet The Team
Success Formula Club is an AI-Powered Digital Fractional Marketing Service dedicated to getting RESULTS for niche businesses. We combine cutting-edge AI technology with our proven Digital Alchemy strategy to deliver high-quality marketing and leads. From our full-service fractional agency offering to our AdvantageAI Professional tools, we provide solutions that fit every level of need and expertise, all underpinned by our transformative 4-part strategy. However, any service is only as good as the team behind it, so let us introduce you to the amazing people behind the product:
Damian Mark Smyth
Founder
Joan Dandoy
Operations
Teju Jadhav
Marketing
© Copyright 2025 - Success Formula Club and AdvantageAI.